Actions run in order after the trigger fires.

Send automation email

Delivers a message from Automations → Emails. Configure subject, content, and UTM on the email’s settings and content tabs.

Wait

Pause the subscriber for a duration (hours/days) or until a specific time. Waits are essential for drip sequences.

Condition

Split the path based on rules—subscriber has tag, attribute equals value, opened previous email, etc. Yes and No branches run different downstream actions.

Tags

Add tag or remove tag to segment subscribers for later campaigns or conditions.

Subscribe to list

Add the subscriber to another list—useful for cross-list nurture or handoff flows.

Send webhook

POST JSON to your application when a subscriber reaches this step—see Webhooks documentation for payload details.

Split test

Randomly assign subscribers to paths for A/B content tests.