Privacy Policy

Your privacy is important to us. This policy explains how we collect, use, and protect your information.

Last updated: June 1, 2026

Mailivate ("we", "us", or "our") provides email marketing software for content creators and businesses. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our website, create an account, or use our services. It also explains your privacy rights under applicable laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as amended by the CPRA.

1. Information We Collect

We collect information that you provide directly to us, including:

  • Name, email address, and contact information
  • Account credentials and profile information
  • Payment and billing information processed by our payment provider
  • Subscriber lists, campaign content, and other data you upload to the platform
  • Usage data, device information, IP address, and log data when you use our service
  • Communications you send to us, including support requests

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, secure, and improve our services
  • Process subscriptions, payments, and send billing-related communications
  • Send technical notices, security alerts, and support messages
  • Respond to your comments, questions, and requests
  • Monitor and analyze trends, usage, and activities to improve the product
  • Detect, prevent, and address fraud, abuse, and security incidents
  • Comply with legal obligations and enforce our terms

3. Legal Bases for Processing (GDPR)

Where GDPR applies, we process personal information on the following bases:

  • Contract: to provide the service you signed up for
  • Legitimate interests: to secure our platform, prevent abuse, and improve our product
  • Consent: for non-essential cookies and certain marketing communications where required
  • Legal obligation: where we must retain or disclose information to comply with law

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With service providers who assist us in operating our platform
  • When required by law or to respond to legal process
  • To protect the rights, property, or safety of Mailivate, our users, or others
  • In connection with a merger, acquisition, or sale of assets

5. Subprocessors

We use trusted third-party service providers ("subprocessors") to operate Mailivate. They may process personal information only on our instructions and subject to appropriate safeguards. Our key subprocessors include:

  • Stripe — payment processing and subscription billing
  • Amazon SES, Mailgun, Postmark, and SendGrid — email delivery when configured for your account
  • Microsoft Clarity — product analytics, loaded only with your cookie consent
  • Hosting and infrastructure providers — application hosting, storage, and backups

We may update this list as our vendors change. Where required, we enter into data processing agreements with subprocessors that handle personal information on our behalf.

6. International Data Transfers

Mailivate may process and store information in countries other than where you live, including the United States. When we transfer personal information from the European Economic Area, United Kingdom, or Switzerland to countries without an adequacy decision, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms, together with technical and organizational measures to protect your data.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer period is required or permitted by law. In general:

  • Account data is kept while your account is active and for a reasonable period afterward to resolve disputes, enforce agreements, and meet legal obligations
  • Billing records are retained as required for tax, accounting, and regulatory purposes
  • Campaign and subscriber data you upload remains in your account until you delete it or close your account, subject to backup retention cycles
  • Support communications and security logs are retained for a limited period based on operational and security needs

When information is no longer needed, we delete or anonymize it in accordance with our retention schedules.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

9. Your Rights

Depending on where you live, you may have the following rights regarding your personal information:

  • Access and receive a copy of your personal information
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information
  • Object to or restrict certain processing activities
  • Withdraw consent where processing is based on consent
  • Request data portability in a structured, commonly used format
  • Lodge a complaint with your local data protection authority

To exercise these rights, contact us at info@mailivate.com. We may need to verify your identity before fulfilling a request. We will respond within the timeframes required by applicable law.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the CCPA and CPRA, including the right to:

  • Know what personal information we collect, use, disclose, and sell or share
  • Request deletion of personal information, subject to certain exceptions
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of personal information
  • Limit the use and disclosure of sensitive personal information
  • Not receive discriminatory treatment for exercising your privacy rights

We do not sell personal information. We do not share personal information for cross-context behavioral advertising. To submit a request, email info@mailivate.com with the subject line "California Privacy Request". You may use an authorized agent where permitted by law.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to operate Mailivate and, with your consent, to understand how the product is used. You can manage preferences through our cookie banner or your browser settings.

  • Essential cookies — required for login, session management, security, and core site functionality. These cannot be disabled while using the service.
  • Analytics cookies — used to understand usage and improve Mailivate. We use Microsoft Clarity for this purpose, and these cookies are only loaded after you accept analytics cookies or choose "Accept all".
  • Preference storage — we store your cookie choices in local storage and a first-party cookie named mailivate_cookie_consent for up to one year.

Most browsers let you block or delete cookies. Blocking essential cookies may affect your ability to sign in or use key features.

12. Third-Party Links

Our service may contain links to third-party websites or services that are not owned or controlled by Mailivate. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

13. Children's Privacy

Our service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us.

14. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: info@mailivate.com