A trigger defines who enters an automation and when.
Common triggers
| Trigger | Fires when |
|---|---|
| Subscribes to list | Someone joins (or confirms, with double opt-in) |
| Tag added | A specific tag is applied |
| Opens / clicks email | Engagement with a campaign or automation mail |
| Date | Calendar date or subscriber attribute date |
| Webhook | Your app POSTs to Mailivate (advanced) |
Trigger settings
Each trigger has options—for example, limit to a specific tag, campaign, or link URL. Read the in-app help text on the trigger card for required fields.
One subscriber, one run
By default a subscriber runs through an automation once per enrollment. Re-entry rules depend on trigger type—check settings before relying on repeat runs.
Webhook triggers
For product events (trial started, order placed), use a webhook trigger with API authentication. See Webhooks under API & Integrations.