After sending, use campaign reports to learn what resonated.
Summary
The Summary tab shows:
- Emails sent / failed
- Open rate and click rate
- Unsubscribes and complaints (if tracked)
Opens
See who opened and how many times. Opens use a tracking pixel—some privacy tools block them, so rates are directional.
Clicks
View clicks per link and drill into subscribers who clicked a specific URL. Use this to segment engaged readers in future campaigns.
Outbox
Outbox lists per-recipient send status—helpful when troubleshooting bounces or pending queue items.
Improve over time
Compare campaigns with similar audiences. A/B tests can be run with automations split actions for more advanced experiments.