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Campaign analytics

Campaign analytics

Opens, clicks, unsubscribes, and link reports.

After sending, use campaign reports to learn what resonated.

Summary

The Summary tab shows:

  • Emails sent / failed
  • Open rate and click rate
  • Unsubscribes and complaints (if tracked)

Opens

See who opened and how many times. Opens use a tracking pixel—some privacy tools block them, so rates are directional.

Clicks

View clicks per link and drill into subscribers who clicked a specific URL. Use this to segment engaged readers in future campaigns.

Outbox

Outbox lists per-recipient send status—helpful when troubleshooting bounces or pending queue items.

Improve over time

Compare campaigns with similar audiences. A/B tests can be run with automations split actions for more advanced experiments.