Campaigns are one-time sends to subscribers on a list.
Create a campaign
- Go to Campaigns → Create campaign
- Name the campaign (internal label)
- Select the email list
- Choose audience: entire list, a segment, and/or tags
- Continue to content and delivery steps
Campaign workflow
| Step | Purpose |
|---|---|
| Settings | Name, list, audience, UTM options |
| Content | Subject, preview text, email body |
| Delivery | Test send, schedule, or send now |
| Summary | Stats after send |
Draft campaigns can be edited until you send or schedule them.