Designing campaign content

Subject lines, templates, and the email editor.

Content settings

On the Content step set:

Subject line — Keep it clear; avoid spam triggers
Preview text — Shown beside the subject in many inboxes
From name / email — Must be on your verified marketing domain. Overrides list defaults if set.

Building the email

Start from a template or blank layout
Use the visual builder to add sections, text, images, and buttons
Insert merge tags for subscriber fields
Preview desktop and mobile before sending

Footer, unsubscribe, and address

Every live campaign must include {{ unsubscribeUrl }} (the visual builder adds this automatically). Mailivate also inserts your workspace mailing address in the footer so the message meets inbox-provider and CAN-SPAM rules. You can place {{ senderAddress }} yourself; if you omit it, it is added at send time.

See Inbox deliverability.

Links and tracking

Mailivate tracks opens and link clicks automatically via a tracking pixel and rewritten links. Use full https:// URLs for buttons and text links.

Test before sending

Send a test email to yourself or teammates from the delivery step. Fix rendering issues in major clients before the live send.