Content settings

On the Content step set:

• Subject line — Keep it clear; avoid spam triggers
• Preview text — Shown beside the subject in many inboxes
• From name / email — Overrides list defaults if needed

Building the email

• Start from a template or blank layout
• Use the visual builder to add sections, text, images, and buttons
• Insert merge tags for subscriber fields
• Preview desktop and mobile before sending

Links and tracking

Mailivate tracks opens and link clicks automatically. Use full https:// URLs for buttons and text links.

Test before sending

Send a test email to yourself or teammates from the delivery step. Fix rendering issues in major clients before the live send.