An email list is the container for your subscribers and the default audience for campaigns.

Create a list

1. Go to Lists and click Create list.
2. Enter a name and optional description (internal use).
3. Set default from name and from email—subscribers see these on campaigns unless you override per send.
4. Set a reply-to address if replies should go somewhere other than the from address.

After creation

• Open List settings to adjust sender details, double opt-in, and permissions.
• Use Onboarding to configure subscribe forms and confirmation emails.
• Plan tags in imports and segments for targeting—see Segments.

Each list is independent: subscribers belong to one list at a time, but you can copy or move them with imports and automations.